About

Built By Operators, For Operators

Ironwood Advisory exists to help owner-led contractors install the systems they need to scale—without losing their minds or their margins.

Our Mission

To bring disciplined operating systems to owner-led residential service contractors—and stay involved until those systems actually stick. We believe every contractor deserves access to the kind of operational clarity that lets them build a business that runs without them.

What We Stand For

Honest

We tell you what you need to hear, not what you want to hear. If we're not a fit, we'll say so.

Committed

We're in it with you. Your success is our success. We don't hand off and disappear.

Practical

Theory is cheap. We focus on systems that actually work in the real world of residential service.

Accountable

What gets measured gets managed. We document outcomes because accountability matters.

The Person Behind It

Jack Peifer-Dawson
Founder, Ironwood Advisory

"I started Ironwood Advisory because I saw too many good contractors struggling with the same problems—pricing that didn't protect margins, dispatch that created chaos instead of managing it, and no visibility into what was actually driving (or killing) profit.

I've spent my career in operations and decided to build something that actually helps fix those problems. Not with advice. With systems."

Let's Have an Honest Conversation

Book a discovery call and let's talk about your business—where you are, where you want to be, and what's getting in the way.

Book a Discovery Call