Privacy Policy

Last updated: March 2026

Ironwood Advisory ("we," "us," or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy describes how we collect, use, and protect information when you visit ironwoodadvisory.ca or engage with our services.

1. Information We Collect

We may collect the following types of information:

• Contact information — Name, email address, company name, and phone number when you submit a contact form, book a discovery call, or use our self-assessment tool.
• Assessment data — Responses to our self-assessment tool, including business size, trade type, and operational scores. This data is used to provide you with your results and may be used to improve our tools.
• Usage data — Pages visited, time spent on pages, browser type, and referring URLs, collected via Google Analytics.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and schedule discovery calls
• Deliver assessment results and relevant follow-up insights
• Improve our website, tools, and services
• Comply with legal obligations

We do not sell, rent, or trade your personal information to third parties.

3. Cookies and Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects anonymized data about your visit. You can opt out of Google Analytics tracking by using the Google Analytics Opt-out Browser Add-on.

Our website may use cookies to improve your experience. You can control cookies through your browser settings.

4. Data Storage and Security

Personal information submitted through forms may be stored via third-party services (such as Formspree or Netlify Forms). We take reasonable precautions to protect your data but cannot guarantee absolute security of information transmitted over the internet.

5. Third-Party Services

We may use third-party tools including:

• Google Analytics (website analytics)
• Calendly (scheduling)
• Formspree or Netlify Forms (form submissions)

Each of these services has its own privacy policy. We encourage you to review them.

6. Your Rights

Under Canadian privacy law (PIPEDA), you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Withdraw consent to our use of your information

To exercise these rights, email us at jack@ironwoodadvisory.ca.

7. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect information from children.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date. Continued use of the site after changes constitutes acceptance of the updated policy.

9. Contact Us

If you have questions about this Privacy Policy, contact us at:

Ironwood Advisory
London, Ontario, Canada
jack@ironwoodadvisory.ca